Recent acquisitions
We always strive to retain the spirit that comes with being the challenger brand. To find new growth opportunities, innovations and creative ways to enhance our offering and deliver value across all aspects of our business. We look to make company acquisitions with that goal in mind – making the process of booking and transacting travel better.
AI-Powered Travel Optimisation
Pruvo provides AI-driven technology solutions that help travel companies improve profitability, increase conversion, streamline operations, and standardise hotel and room content. Its platform supports bedbanks, OTAs, DMCs and tour operators through a suite of tools focused on pricing intelligence, post-booking optimisation, content mapping and marketplace connectivity.
Founded in Israel, Pruvo has evolved from a consumer-focused hotel price monitoring service into a specialist B2B travel technology provider. Today, its platform combines artificial intelligence, pricing optimisation and operational intelligence to help travel companies maximise booking performance and protect margins throughout the booking lifecycle.
Pruvo's technology suite includes:
The platform is designed specifically for the travel industry, helping operators improve sales performance, operational efficiency and profitability through intelligent automation.
WebBeds Group announced its agreement to acquire Pruvo in FY26 as part of its strategy to expand AI-driven capabilities across the travel ecosystem.
In FY26, WebBeds Group announced the acquisition of Pruvo booking technology, with completion expected in FY27. The acquisition forms part of the Group's ongoing focus on both organic and inorganic growth opportunities.
WebBeds Group continues to invest in technologies and capabilities that support the growth and development of its global B2B travel marketplace. The acquisition of Pruvo complements this strategy and reflects the Group's commitment to innovation within the travel technology sector.
Pruvo is helping redefine travel technology through AI-powered solutions that drive growth, profitability and operational excellence for travel businesses worldwide.
The WebBeds Group is proud to support 40:40 Vision to achieve gender balance in senior leadership by 2030.
WebBeds partners with BeCause – a sustainability technology start-up transforming how companies in travel manage their sustainability data – to scale up the number of properties tagged as ‘eco-certified’ on WebBeds booking platforms.