Our Travel Technology Business
AI-driven technology for the travel industry.
Pruvo develops AI-driven solutions that help travel businesses optimise profitability, improve sales performance, standardise hotel content and streamline operations.
Pruvo applies technology to commercial and operational challenges across hotel distribution.
From pre-booking optimisation and content standardisation to post-booking margin opportunities, its modular platform is designed for travel businesses operating in a complex, multi-source accommodation environment.
Pruvo’s capabilities span different stages of the booking lifecycle, with individual modules at different stages of availability.
Customer segments
Bedbanks
Hotel inventory distribution and sourcing.
Online travel agencies
Digital accommodation retail and booking.
Destination management companies
Accommodation and destination services.
Tour operators
Travel products and accommodation packages.
Technology capabilities
Pruvo’s technology addresses different stages of the hotel booking lifecycle, from pre-booking supply and pricing opportunities to post-booking optimisation. Additional capabilities focus on standardising accommodation content and identifying irregularities within booking workflows.
The platform brings these capabilities together in a modular suite designed to address the commercial and operational requirements of travel businesses.
Identification of potential savings on confirmed hotel reservations before check-in.
Status: Live
Network connectivity supporting access to participating partners, supply and distribution opportunities.
Status: Network live
Technology designed to surface relevant, competitive hotel supply during search and booking.
Status: Awaiting release
Standardisation of hotel and room content across fragmented sources.
Status: Awaiting release
Identification of irregularities within booking workflows.
Status: In development
Customer & business benefits
Profit optimisation
Identify opportunities to improve the economics of hotel bookings.
Sales performance
Support supply selection and pricing at search and booking.
Content standardisation
Improve consistency across hotel and room data sources.
Operational efficiency
Help identify booking anomalies and process inefficiencies.
To become the intelligence layer every travel company relies on.
Want to find out more about Pruvo’s technology and solutions for the travel industry?
News & Updates
5 Jan, 2026
WebBeds and Jet2holidays announce strategic partnership to expand travel distribution.
4 Nov, 2025
WebBeds is proud to announce a strategic partnership with Fornova to implement their cutting-edge Distribution Intelligence platform.
7 Oct, 2025
Web Travel Group Hack Week 2025. Innovation in Action – One Week, One Goal: Automate the Boring Stuff
We have been enabling travel for more than 25 years. Explore our history, key milestones & timelines and values that have made our successes and growth possible.
Read Our Story
The WebBeds Group is proud to support 40:40 Vision to achieve gender balance in senior leadership by 2030.
WebBeds partners with BeCause – a sustainability technology start-up transforming how companies in travel manage their sustainability data – to scale up the number of properties tagged as ‘eco-certified’ on WebBeds booking platforms.